Online dating thrives in the Western world. Indian dating apps appeared as late as 2014 to reflect the country’s mentality and cultural milestones. HiHi is a product of a deep market research and evaluation. We’ve covered the existing gaps in the dating vertical, focusing on India’s unique perspective. The first version of the app arrived at the PlayStore in August 2020. Our goal is to transform HiHi into the top popular app for Indian daters.
It’s always tough to hold your share on an oversaturated market. We believe that the best strategy for us is to offer the most comfortable and safe space for online interaction. According to our latest research, foreign apps not always deliver the right matches for Indian users. Here’s where we get ahead by offering a platform for serious, long-term local relationships.
We constantly work to enhance the UX and give our users even more exciting features. Our team has used the lockdown period to level up the app. Even with the restrictions of the global pandemic, we boast more than 70,000 downloads with the high percentage of monthly active users.
Our unique features include:
Limited number of likes. We’ve limited the number of likes a user can send per day to promote their proper use. More likes can be bought daily in any amounts.
Flirtscart. We have sample messages for users who feel awkward making the first step. These messages help start a chat and can be sent before the match.
Crushes. Crushes are likes with a higher value. They let a person know you are really attracted to them.
VIP Status. Users are given full access to the app and can use various tiers of services.
Boost your profile. This feature helps a user get high priority at the peak hours per day. Their profile will be showcased to other locals.
Our target audience is 25+ year old members seeking a committed relationship. The stats show that people aged 25 to 40 spend more time on tweaking their profile, trying all our features and, generally, using the app. The safety of our women daters is our top priority. We scrutinize user behavior on the app to boost the trust they have in HiHi. Community guidelines and strict moderation reinforce the app’s security.
In our view, now is the time for Indian dating market players to get ahead of their competitors abroad. More and more Indians are using smartphones and the social media. The Internet has penetrated even the remotest corners of the country. However, the lockdown and social distancing have been a real challenge for the industry that heavily relies on face-to-face interaction. Many daters have switched to text chats and video calls for personal security.
As for HiHi, we’ve managed to significantly improve our engagement rate and grow our user base in the key cities. More recurring subscriptions, high lifetime value and a 5x daily session growth — these are the markers of our current success. We expect this trend to outlive the pandemic and hope for HiHi’s bright and profitable future.
